We provide real-time campaign analysis with our proprietary OPT TRACK™ system.
OPT TRACK™ is more than online tracking, it’s a comprehensive email monitoring program designed specifically to improve your email campaign response and mailing strategies!
OPT TRACK™ is a proprietary Web-based software program available exclusively from OPT IN INC. It was designed to track multiple segments of a campaign so our clients can test different offers against various demographics, creatives, copy and lists. A mailer can improve the response of future mailings by tracking what works best in tests or the initial campaign.
To view a sample of OPT TRACK's capabilities, click here.
OPT TRACK™ provides reporting in real time of every segment ... Men against offer A .... Women against offer A ... Men 18-25 against offer B ... Women 18-25 against offer B and so on.
OPT TRACK™ also provides managers, whether brokers or mailers, a complete reporting system of each broker’s campaign or mailing activity for the month, complete with a summary including average click through rates for a given campaign… a time period ... a product or offer ... or any variation.
The smarter the mailing, the greater the response.
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